Use of hashtags on Instagram is an important part of any Instagram marketing strategy. If used correctly, hashtags can make your messages more visible.
A good hashtag strategy can help you create more sound. But, they can also have serious consequences if not used properly. The algorithm can also penalize you, in addition to annoying your followers.
We can help you with any questions you may have about Instagram hashtags. This article will cover everything you need to know about Instagram hashtags.
What’s the point of Instagram hashtags?
Hashtags are used frequently to categorize social media content. They begin with the symbol ‘#’, and then a combination number, letter or emojis.
Because they can be clicked on, Instagram tags can be used to retrieve content on business.
Hashtags are a great way for content creators to increase their reach and draw attention on Instagram. Every time you add a # to your message, it will appear on the hashtag search page.
You can also add a hashtag in your Instagram Story. It will take you directly to the hashtag page. Many Instagram users use hashtags that relate to the topics they care about.
If you use hashtags to follow someone, even if they’re not on your list, they might see your message. Because they encourage people to engage with you brand, hashtags on Instagram are great for building communities.
Types of Instagram hashtags
Below is a list of the most common tags that can be used in this platform.
1. Product / Service Hashtags
These hashtags represent the overall theme of your product/service. These hashtags are great examples: #shoes #carpentry, #contentwriting
2. Niche hashtags
The nich hashtags are used to show how your content is grouped with others. These hashtags are used to describe the nature of your company.
They aren’t as well-known as industrial hashtags but they can help increase your Instagram engagement. #travelvlogger, #foodphotographer are two of the most popular lighting hashtags.
3. Industrial hashtags
Because they are often used by many people, industrial hashtags can be a source of a lot more competition. They have been used in millions of messages over the years.
They are highly competitive, but they can help increase the visibility of your posts on the platform. These hashtags can be combined with niche hashtags.
You can combine them with niche hashtags, such as #photographer#vlogger #esthetician and #beauty.
4. Public hashtags
A community hashtag can be a great way to build your tribe on a platform. These hashtags are more specific than brand or flashlight hashtags, but have a lower competitive advantage.
To increase your visibility, you can add up to 3-5 community hashtags.
You can use hashtags to search for keywords in community hashtags. All you need is to identify which hashtags are most popular among your followers.
These hashtags include #instagood and #mytravelgram.
5. Special hashtags or seasonal hashtags
These hashtags can be used to increase your visibility and reach a wider audience. These hashtags are great for creating viral engagement.
Seasonal hashtags may be used to refer to holidays like #stpatricsday or #nasionalicecreamday, as well as events such as #superbowl and #coachella.
6. Use location hashtags
These hashtags can be used to boost visibility for your message in specific locations. These hashtags have high specificity and low competition and can be used alongside geotextiles.
These can be combined with niche hashtags or industrial hashtags.
The most popular location hashtags include #NYaesthetician and #NJhairstylist.
7. Daily hashtags
These can be related to everyday thoughts and phrases that are commonly searched by people, such as #MondayBlues #TransformationTuesday #SundaySweat and so on.
8. Use short hashtags
These hashtags are based upon the most common acronyms used by GenZ and Millennials these days. #TBT (Thursday throwback) is one of the most popular hashtags. These hashtags include #OOTD #FBF, #YOLO, and #TGIF.
9. Similar phrases
These hashtags combine elements from multiple types of hashtags such as lighting hashtags and product hashtags.
These hashtags are built on phrases that Instagram users use in order to connect with other members of the community that they belong to.
Good examples of hashtags include #shewhowanders or #amwriting
10. Emoji hashtags
These hashtags can contain emojis that are attached to keywords or phrases, or just simple emoji hashtags.
While the number of tags can be a key factor in your marketing success, it is equally important to look at the quality of those tags.
Common hashtags are not enough to create engaging hashtags. To increase your reach, it is crucial to research the best tags for your brand.
Any information that could help you in this area is A hashtag research service for profile optimization By COMPRARSEGUIDORESARGENTINA. This service allows you to get brand-specific hashtags, which have been carefully researched by our Instagram experts.
