Your homepage is an important part of your business. It is often the first thing people see when they visit your site. There are many important parts of good web design, like white space, font choice, color schemes, and layout, but a website’s content, not its design, is what keeps people coming back. In just a few seconds, your Website Homepage Feature should describe your product or service and make people want to look around your site more.
Your business need bespoke website design services so that you can get a good homepage that tells people what you do and makes them want to look around your website.
To help you identify whether your website homepage is attractive and useful, check and go through these 6 key website homepage features. If you miss lack any of these, get it now.
6 Key Website Homepage Features You Must Use
1- Logo
One of the most and first Website Homepage Features is your brand logo. At the very top of your website, people should be able to see your logo. It is, after all, the core of your business’s brand and identity. The logo is a physical symbol that shows what your products or services are all about. It is a key part of your brand that helps people recognize and connect with it. The logo on a website is often also a link to the homepage. So, it should be in an easy-to-see place in the header.
2- Contact info
Your audience should find it easy to get in touch with you at any time. When you ask your visitors questions about your products or services, you often get a good lead or make a sale. Therefore, you should never forget to add a contact Website Homepage Feature to your website.
Depending on your business, it might be a good idea to put a contact form or phone number on your homepage as well as your “contact us” page.
3- Footer
A footer with information could be just as important Website Homepage Feature as the navigation at the top. When a visitor gets to the end of your homepage, this area should have three things: a way to contact you, links to other pages on your site, and links to your social media pages. Giving the visitor your contact information makes them more likely to get in touch with you. Links can be a good way to show a mini-map of the site or get people to look at other pages.
Providing links to your social media accounts is a great way to encourage visitors to engage with your company. It also gives you more social proof and gives you another way to connect and talk to people.
4- Headline
A website needs to tell visitors what the business has to offer within three seconds. This is where your headline comes in, a never to be missed Website Homepage Feature. Even though it’s only a few words, it’s one of the most important things on your website.
People from all walks of life may visit your website, and it will be hard to find a few words that speak to everyone. Instead, write your headline to attract a third of the people who are most likely to be happy with your product.
Make sure the headline is clear and easy to understand. “Everything you need for work, all in one place” is a great headline for Dropbox. It’s easy to use and powerful. So, you don’t have to figure out what jargon means to figure out what Dropbox does.
5- Navigation
People like websites that are simple and easy to use.
We added up the answers from people who said a Website Homepage Feature was “extremely” or “somewhat” useful to find out what people thought was useful. If a survey respondent said that a feature was “slightly” or “not at all” helpful, we did not count their answers.
Users can find the content they want faster and more easily on a website that is easy to navigate.
People like websites with clear menus that make it easy to move from one page to the next. Even though it has a lot of content, Amazon is known for being easy to use.
6- Call to action
Your website’s homepage should be designed to pique visitors’ attention and encourage them to explore the site further by clicking through to further pages. People may be encouraged to look at the other pages, begin the sales cycle. At the least come in direct contact with the business by using a call to action, also known as a CTA. The call-to-action (CTA) spaces or buttons on your website may be connected to contact forms, subscription sign-up forms, or other sites that provide further information. If a visitor finds this call to action (CTA) engaging and simple to complete. There is a greater chance that they will explore the remainder of your website.
